Buying Behaviour And Investment Pattern Of Gold Among Employed Women In Coimbatore City

Abstract

Gold has long been a valued commodity, particularly in India where it is considered auspicious and has been in use for centuries in the form of jewellery, coins and other assets. Though gold is a highly liquid asset, it was not recently that consumers leveraged it effectively to meet their liquidity needs.The gold jewellery market is now undergoing an improvement and healthy growth with the increase in the overall sales and changing lifestyles. The buying behaviour of employed women report tracks behaviour of online shoppers and is designed to give merchants, media and industry analysis insight into current shopping trends, and attitudinal preferences of consumers. Middle and upper-class employed women buy more frequently than those in the lower class.