An exploratory study on Netflix’s International Marketing strategy and the usage of Netflix by consumers located in Mumbai region

Abstract

The project is based on understanding the concept which is A detailed study on Netflix’s International Marketing strategy and the usage of Netflix by consumers located in Mumbai region. Even though every company identifies their target customer and frames their advertising policies accordingly there is need to know what people think about the brand and how much they want to spend on it .

Netflix is well known for their innovative advertisement and huge customer base and have own loyal customers there is need to identify what is a current market pulse. This study will help in developing altogether new brand or extending an existing brand. The objective of this study is very clear that to know the study on Netflix’s international marketing and brand building .

Another important objective here is to find out the success of advertising and celebrity campaigns which were run by Netflix very efficiently.

It becomes very important to know which advertisement has drawn maximum attention and what is the conversion rate of TV commercials. This study  is based on a quantitative research where the questionnaire was prepared for customers or viewer. 100 people were intervened from different areas/sectors of Mumbai. The data of 30 respondents was collected offline by interviewing them with questionnaire.

The responses which were found online were also with different demographics. Based on the responses by the respondents, conclusion are drawn. All the data which was collected is analysed by spss and the Conclusions were drawn on the basis of the result of analysis.