Role of Organizational Culture in Driving Employee Engagement: An Empirical Study of a Leading Two-Wheeler Indian Manufacturing Company

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Ms. Suneet Soni, Prof., Parul Jhajharia, Dr. Manmeet Bali Nag,


Employee involvement has often been seen as a crucial driving force in the successful performance of an organization; also, it considerably affects the basic traits of employees. The growth of a company is driven by its employees and their performances, which in turn are driven by the organization culture that either stimulates or restrains innovation. The morale, productivity and performance of a workforce are inherently guided by the organizational behavior and culture. The main aim of the present research would be to look into the impact of organizational culture in speeding the engagement of employee in the selected leading two-wheeler Indian manufacturing company. This research aims to provide the Indian manufacturing companies with information on the benefits of employee engagement and establish the key drivers of engagement within the organizational culture. This research aims to bridge the gap between previous studies and real-world scenarios by collection of first-hand data and adding it to the existing literature on the connection among employee involvement and company culture. Business managers can inculcate these insights to establish an effective ethos within an organization. The elements of company ethos addressed in this study are institutional leadership, management of employees, organizational glue and emphasis on strategy. The dependent variable is employee engagement defined by its core elements- vigor, dedication and absorption. This study has adopted a quantitative methodology with the assistance of actual information. Most important information’s are gathered by using an organised survey administered to senior and middle level managers of a leading two-wheeler Indian manufacturing company by sampling method. Thus, this study has adopted a quantitative approach which is used in the sample selection size from population which consists of several groups. Thus, a sample of 200 senior and middle level managers from the company was surveyed to collect data. Statistical Package for the Social Sciences (SPSS) software was used to analyse the obtained data. According to the findings of the research, there is a strong positive connection between employee involvement and institutional culture in the chosen Indian two-wheeler manufacturing firm. The elements of organizational culture addressed in the study are institutional leadership, management of employees; organizational glue and emphasis on strategy have a beneficial effect on staff motivation.

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