Main Article Content
This study has been developed for the purpose of proposing a conceptual framework that identifies the potential factors that influence green building in the Yemeni architectural industry. The proposed framework for this study is established based on two main theories, which are the theory of the development of TQM and the TQM theory of Deming. In line with the previous studies that investigated this type of influence, this study recommended a conceptual framework that contains several factors, which are top management commitment, human resources, and customer focus, to find out their effect on green building in the Yemeni architectural industry. This study contributes to the body of green building development.