Main Article Content
In this article, we present a first study on how Covid-19 pandemic can influence fundamental essences and marketing developments. We argue that Covid-19 pandemic offers businesses an excellent opportunity to shift to real and honest marketing that can actually tackle urgent environmental and social challenges globally. We also explore some future paths for how the pandemic can affect consumer ethical decision-making. In our marketing discussion, we explain how we think that marketing is being carried out and how we expect this pandemic can change, and not just the marketing climate, but also how companies implement their marketing strategies. Marketing will be therefore very none form or other. Since, the day when humans first started trading what so ever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come along way since then, and marketing has too. The way of execution of marketing is transformed and improved day to day. The evolution of internet in the world bringing lot more changes in the society specifically in living style of people.