A Study on Consumer Awareness, Preference and An Effectiveness Of News Paper And Television Advertisements Towards Consumer Products

Main Article Content

Dr. T. Raja Mohan, B. Jayakar,


The study which explained the level of consumer preferences for various news. However these studies have related to the comparison of the consumers preference for newspaper and television media. Newspaper has become a part of any modern society. This is one of the most importance consumer products of our daily life. Like all other consumer good newspaper industry requires some special marketing efforts. The study regarding respondent’s effectiveness after advertising creating created a deep in sigh about the market conditions which is really helpful for the mediums to further concentrate on this field.


Article Details