A Study to Examine the Perception and Future of Comic Book Reading in India

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Siddhartha Bose, Dr. Pritpal Singh


Background:In the past, much study has been undertaken on comics' cognitive and affective impacts. Few of these studies, however, sought to broaden our understanding of readers' perceptions, interests, and prior knowledge in educationally generated comics. As a result, this article analyses the motivation, obstacles, and requirements for implementing and designing additional marketing tactics for Indian comic book producers.

Objectives: This article is part of a broader study that looks into the general perception of comics reading as an information resource in establishing the prospective prospects of the Indian comics industry. This study proposes mental health and social care and serves as a focal point for both defining future strategies for Indian comic book companies.

Methods:The researcher conducted a survey of 100 Indian comic book readers across India. The study found that most participants agreed that comics might play a role in mental health care training. However, there are still obstacles in getting comics interpreted in ways that are not limited by existing prejudices or socio-cultural assumptions.

Results:Among other findings, the study discovered no significant relationship between the perception of participants' parents and their attitudes about comic book reading in acquiring the habit.

Conclusions: Participants ranked Hindi as the most preferred media for comics. Even though the sample was not dominated by people who reported reading comics daily, the study found that recent comic-reading experiences appeared to influence how comfortable participants felt about using comics as an alternate source of amusement and learning. This study's findings contribute to the literature by giving important information for publishers and instructional designers in developing methods for maximizing the potential of comics in the Indian market.

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