Consumer Attitude towards Online Shopping at Korampallam Panchayat in Thoothukudi District.

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Dr. T. Samson Joe Dhinakaran, Maria Jeyon S


E-Commerce is the buying and selling of goods and services on the internet, especially the World Wide Web. Online shopping is a form of E-commerce whereby consumers directly buy goods or services from a seller over the internet. Online shopping is done through an online shop, e-shop, e-store, Internet shop or online store. All the products in online stores are described through text, with photos and with multimedia files. Many online stores provide links for extra information about their products. Most consumers form expectations of the product, vendor, service, and quality of the website that they patronize before engaging in online shopping activities. These expectations influence their attitudes and intentions to shop at a certain Internet store, and consequently their decision-making processes and purchasing behavior. Consumer’s expectations are met, to achieve a high degree of satisfaction, which influences their online shopping attitudes, intentions, decisions, and purchasing activity positively. Online shopping behavior of the consumer has been growing very fast because of many advantages associated with internet purchase because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and order product and services with comparative lowest price. Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the demographics of online shoppers.

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