Main Article Content
Kerala is a consumer population, and the demand for Agri-products tends to increase further. The focus of this paper is to develop a theoretical construct to identify the relationship between the various players in the Supply Chain Management of agriculture products from Kerala. The conceptual framework is made by identifying the dyadic /Buyer-seller relationship between the players. Value chain analysis is used to identify each activity and node in the supply chain. Characteristic factors that contribute to the dyadic linkages are identified. The supply chain management is analyzed by comparing the marketing efficiency of various chains from the producer to the consumer. The study also suggests an electronic platform to provide information sharing and data backup that can be helpful for further improvements in the sector in terms of research and infrastructure.