A STUDY ON INFLUENCE OF SOCIAL INTERACTION AND RISK PERCEPTION IN THE INVESTMENT DECISIONS WITH RESPECT TO PERSONALITY TRAITS

Abstract

Financial Markets are the one of the important factor stimulating the growth of the economy by way of utilizing the savings of the people in the most productive ways. The main role of financial markets is to ensure the low cost of transaction and information, ensuring liquidity by helping the investors to sell the financial assets, it also provides security to the investors while dealing with the financial assets. Financial assets, such as stock equity or bank deposits, are liquid assets that derive their value from a legal claim or ownership on an underlying asset. The growth of the economy can be traced by the performance of the financial markets. Financial Markets mainly consists of financial securities and financial services. The basic classification of the financial markets are primary and secondary markets. The secondary market are the place where the secondary sale of securities takes place. Secondary markets are called stock exchanges. They are controlled by the SEBI (Securities Exchange Board of India).