Local Visitors Perceived Risk and The Intention to Travel Post-Covid 19 Pandemics in Kuala Lumpur

Abstract

The COVID-19 pandemic has wreaked havoc on a variety of business sectors, with tourism being one of the hardest hits due to precautionary measures taken to limit the spread of the virus. The primary goal of this study is to examine the relationship between risk perception and travel intent post covid 19, with stress levels related to covid-19 quarantine serving as a moderating factor. When the variable of stress level is introduced, the researchers predict that the influence of the aspects of risk perception, such as physical risk, psychological risk, social risk, financial risk, and mental health concern risk, on travel intention will be considerable. A quantitative approach was applied in this study, which included 450 respondents in Kuala Lumpur. The information was acquired using Google Forms and online questionnaires. The questionnaires in question were available in English. The data was analysed using SPSS 26 and SEMPLS. The test found that while not all five perceived dangers have a direct association with tourist intention to travel after Covid-19, they all become associated when stress levels are moderated. Tourists’ intention to travel after Covid 19 has no significant association with financial or physical risk. Finally, the researchers believe that knowing the links between the variables in this study can help tourism operators and the industry forecast future market conditions and reorganise plans after the pandemic.