INTEGRATED ENTREPRENEURSHIP FOR VALUE ADDITIONS IN COCONUT FARMING

Abstract

Social farmers and new growers were more successful than other farmers. The research explored the integrated entrepreneurial skills needed for the entrepreneurs in coconut farming. The co-integration among functional and inter-personal skills was identified. The research strongly favours vertical integration in creating skill-based self-values. Hence the research can be useful for the policy makers in providing need-based training to the farming community.