Crowdfunding as the Crown for Glassroot Thailand Economy

Abstract

Glassroot economy is the fundamental economic unit in Thailand, especially in the rural areas. The existence of OTOP or One Tambon One Product that encourages the development of community knowledge to be more like business. This concept could be both production or service industry. For decades, Thai government has been strongly supported for grassroot economy. Now, the crowd funding as the reward type could play the role in funding for community business. This surveyed research explores the reflection of the prospect customers on buying or service using on the factors of product, price, placement and government promotion. The outcomes revels that all factors effect the buying decision with the highest level significant on government promotion.