A Study On Online Shopping Behavior Among The Consumers At Chennai City

Abstract

The study titled “Online Shopping Behavior among the Consumers at Chennai City”. This looks at presents insights to client Online purchasing conduct and their preferences. The look at evaluates the affiliation of diverse on-line purchasing elements and the sort of Online buyers. This studies additionally attempts to discover the gaps (if any) withinside the to be had literature of the elements affecting client Online shopping for decisions. The records used in these studies are each number one and secondary records. Descriptive studies kind is used for these studies. Primary records include authentic facts collected from the pattern length of one hundred respondents dwelling in Chennai City, via dispensing direct questionnaires and via Google forms. Survey approach is used to accumulate the number one records.