A Comparative Analysis on Difference in Perception of Younger and Older Generation on Indian Political Cartoons in Everyday Editorials

Abstract

Background:Political cartoons have become a significant part of all newspapers. There is a clear distinction between the requirements, perception, and understanding of political cartoons amongst the younger and older generation.  Thus, it is important to understand this difference in perception so that such content can be created which spikes the interest of both generations.

Objectives: The present research is based on assessing the difference in perception of the younger and older generation on Indian political cartoons in everyday editorials.

Methods:Quantitative analysis has been conducted using a structured quantitative questionnaire. For analysing the data, SPSS 23.0 has been used as the statistical software. For descriptive analysis, frequency analysis has been conducted. Further, pie charts have been used to describe the data. For inferential analysis, an independent sample t-test has been used

Results:The analysis of the data stated that a significant difference exists in the perception of the younger and older generation on political cartoons in everyday editorials.

Conclusions: Thechange in perception of the younger generation should be admitted by the editorials. The present research can be used as a basis by the daily editorials and steps should be taken to draw the attention of the newer generation towards political cartoons.