Digitalization is the Main Factor in the Recovery of Tourism in Uzbekistan

Abstract

Currently, the digital transformation of the tourism industry is taking place in various forms, one of which is the online purchase of dynamically formed packages that reduce the cost of producing the service provided.  President of Uzbekistan Shavkat Mirziyoyev noted that the conditions of the pandemic once again proved the importance of digital technologies, and failure to achieve the task of digitalizing sectors of the economy in the next 2-3 years will cost the country 10 years of progress, at a meeting held on May 11, 2020 on the issues of widespread adoption digital economy and e-government. In the process of new reforms, transformations in the field of tourism have become one of the strategic directions for the development of the national economy.  Uzbekistan, according to “The Independent”, is one of the nine best and safest countries for tourism in 2022.

Digital technologies are transforming the tourism sector around the world, and allow tourists to identify, customize and purchase tourism products and services.  While on the producer side, they play a critical role in the competitiveness of tourism organizations and destinations, as well as providing the tools to develop, manage and disseminate tourism product offerings around the world.  Innovative mobile apps, contactless border crossings, smart hotel rooms, ubiquitous QR codes - it looks like travel will never be the same again.  What used to be dreams is becoming a reality.