Stakeholder's Perspective on halal Tourism Ecosystem in Indonesia

Abstract

Indonesian halal tourism has enormous potential to be developed, besides having beautiful nature, Indonesia is also equipped with a diversity of ethnicities, customs, religions, and a variety of delicious culinary delights and the people are known to be friendly and the majority of the population is Muslim. Seeing this potential, the government has declared Indonesia the centre of world halal tourism. Halal tourism that is developed certainly cannot stand alone, it needs a halal tourism business ecosystem, in the form of planes, travel, hospitality businesses, culinary businesses, knick-knacks or handicraft businesses, and so on. The research purposes; aimed at looking at the strategic priorities implemented by the halal tourism ecosystem based on problems in the development of halal tourism in Indonesia. The method used is a qualitative method based on the source of the problem from observation, and finding a solution based on processed data from the readings and views of halal tourism observers, both from research results that have been published in journals or books related to halal tourism.Research result are halal tourism cannot run alone, it needs a halal tourism ecosystem that moves together. All related elements must be included in the development of halal tourism. The government as one of the stakeholders plays a very important role in uniting the ecosystem.